Rebirth Of The Cool is a way to express myself, a way to be creative. It's me being brave.

I've always been passionate about fashion, and have been lucky enough to work for some amazing brands and inspiring people. From the side street boutiques, through high street retail and into the two most prestigious department stores in the world. But recently I came to a crossroads where I wasn't enjoying my life choices and wanted to go in a new direction.

I want to show you my style, my cool. I want to showcase some exciting new brands, celebrate great British design and take you across the world with me.

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